4.8
5 reviews
96

Milky Way


$2.00 Released January, 1923

Product Shot 1 The Pros:Has a rich and strong sweet flavor. One small bite is satisfying enough to be a snack all by itself. Milk chocolate is smooth and melts in your mouth nicely.

The Cons:Larger boxes tend to have several that are hard and stale.

Milky Way is a candy bar from Mars, Incorporated featuring chocolate-malt nougat and caramel topped in milk chocolate. Outside of the U.S. market, the product is sold as the Mars bar. The Milky Way bar was introduced in 1923 as the first commercially distributed filled candy bar.

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Today, the product is available in several different versions and sizes. These include the classic Milky Way, the Simply Caramel version and a Midnight (dark chocolate/vanilla) version. Consumers with smaller appetites can purchase “Fun Size” and “Minis” packages, while a “2 to Go” version also exists for those looking for a double-sized snack. The European and Australian version of Milky Way lacks a caramel topping, but instead contains a light, nougat center.

Features

  • Caramel topping
  • Nougat center
  • Chocolate coating
  • Simply Caramel version
  • Midnight version
  • Fun Size, Minis and 2 to Go sizes
  • Milky Way Crispy Rolls spin-off (UK)
  • Milky Way Magic Stars spin-off (UK)

User Reviews (6)

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Add Pros & Cons
96
ProScore
Pros
  • 4

    has a rich and strong sweet flavor

  • 4

    one small bite is satisfying enough to be a snack all by itself

  • 3

    milk chocolate is smooth and melts in your mouth nicely

  • 3

    can be eaten out of the box or frozen

  • 3

    nougat has a satisfying chewy texture

  • 3

    only 5 points on the Weight Watchers plan

  • 3

    chocolate survives the summer heat reasonably well without severe melting in the package

Cons
  • -2

    larger boxes tend to have several that are hard and stale

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