The new flavors as part of the Jolt product line are Jolt Cola, Blue, Cherry Bomb, Red, Silver, and Ultra. Per unit volume, it contains twice the caffeine of typical cola (hence CX2), and, thus, is popular amongst gamers, programmers, hackers and teenagers.
The original Jolt Cola brand was featured in several movies in the 1990s including Hackers, Jurassic Park, and Gremlins 2: The New Batch.