Tomato juice comprises around 87% of the total drink. Campbell's makes several varieties of the drink, such as Original, Spicy Hot, Lemon, Picante, Low-Sodium, and Organic.
Two spin-offs of the V8 brand, "V8 Splash", and "V8 V•Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is sweetened with high-fructose corn syrup and Sucralose or just Splenda in Diet V8 Splash, while V•Fusion is made from 100% juice and contains a daily serving of both fruits and vegetables per 8 fl oz (240 mL) glass.
V8 Vegetable Juice was developed by W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre sales success, in 1933 Peacock began blending the Vege-min juices into one product and selling this new concoction as "Vege-min 8." A grocer in Evanston, Illinois recommended that he shorten the name to simply "V-8." In 1948, the Campbell Soup Company acquired the brand, and has maintained continuous production of the beverage through the present day.
A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice. Vi-8 otherwise known as a Vimal 8 is a combination of V8 and orange flavored soda.